This email from Beardbrand promotes useful content and information. 675 Massachusetts Ave., 10th Floor Cambridge, MA 02139 +1 (866) 787-7030 hello@litmus.com, Copyright © 2021 Litmus Software, Inc. 2005-2020, Ideal for agencies and email teams of 4+ people, opportunity for interactive email elements. These straightforward and “boring” subject lines performed the highest out of 40 million emails, with open rates between 60-80. Here’s a good example of subject line/ preheader collaboration from Swedish brand & Other Stories. 10. Rhymes grab your readers like a musical phrase. In addition to your logo and buttons, marketers should have a library of other frequently used assets at their fingertips to speed up email creation. For example, using “Photo of a sunset” as ALT text may describe the image, but it isn’t helpful to the subscriber. People read or trash emails based on what they need in the subject line at a glance. If you want to make sure that an influencer will open your email, come up with a good subject line. Subscribe to Litmus Weekly to get your weekly dose of email inspiration, tips, and tricks, right in your inbox. Clothes Alert ?”: Clover uses visual content like emojis to lure readers to open the email. Here is one more from JetBlue- “You’re missing out on points.”. However, when you add personalization to subject lines, there are 22% more likely to be opened. Asking a question in the subject line can be an attention-seeking strategy. 12. CLM covers all aspects of customer management across sales, marketing, and support. Instead, marketers need to look for opportunities to give some of their subscribers better experiences by using progressive enhancement techniques that provide improved rendering or advanced functionality in certain email environments. “We know we’ll need this tactic so we set rules upon when it can be used—for example, for new product introductions or for twice-a-year sales only.”. So, the usage of the words ‘daily crunch’ that keeps you abreast with updated information about technology, so you know you gotta read it. Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries, Writing How Holiday-Themed Email Campaigns Perform Ayaz Nanji Holiday-themed email campaigns from brands tend to have lower open rates and higher conversion rates than non-themed campaigns, according to recent research from Yes Lifecycle Marketing. EngageBay is a comprehensive Customer Lifecycle Management (CLM) software for growing companies. Do email subject lines really matter? Don’t have a style guide for email and there’s no chance you’re going to get one soon? 6. [guest blogging class]”: Mary Fernandez used personalization to reach out to new people and also existing followers. Corrections & Apology Emails. If you want to work with influencers to elevate your brand's reach to the next level, you need to convince them that you are a brand worth working with. Promotional Subject Lines. Body: That’s with good reason. “What They Eat In Prison”, “DO NOT Commit These Instagram Atrocities”, 7. The email subject line is as important as the email body content. “Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)”, 6. So, let’s see some examples for following up after a call, meetup, or networking event. The ‘How to’ subject line. Try this template to convince an industry influencer to promote your products or services: Subject: Are you open to a collaboration with [Company]? “The price dropped for something in your cart”: These retargeting email subject lines can prompt you to visit your cart once again or complete some unfinished purchase. Make it clear in the subject line because confusing and false subject lines can lead to lower open rates and higher unsubscribe rates. “Everything you wanted to know about email copy but was too afraid to ask”, 18. Celebrity Branding: Use a familiar name with which people can identify. The whole point of such a partnership is to help your brand gain credibility from the get-go and score introductions that you could not easily get on your own. When should images not have ALT text? This copy appears in the inbox before a subscriber opens one of your emails. Include a library of standard language for your CTAs. Giving intriguing facts or sometimes figures to make the reader want to read more. CTA language. Valentine’s flowers & more for them.”: If you love to travel, then this email from JetBlue might not just be a random number to you. However, that approach creates the need for fallbacks for when coding isn’t supported to ensure an adequate baseline experience. Not only does it make the email look important, but it also triggers the reader’s curiosity, which greatly increases the chances of them opening it. Whatever your guidelines for your logo in email, we highly recommend that you code your logo into your emails as a partial. Influencer Marketing: Subject Lines You Can Steal Right Now. “Is this the hottest career in marketing?”, 12. 8. Bulletproof buttons. Part 1: Most Helpful Tips and Tricks about Writing a Good Brand Collaboration Email 1. In this guide, we’ll share 164 best email subject line examples that will boost your email open rates. Your email brand guidelines should include which email templates should be used for which emails. Also, words like ‘Update’ or ‘Newsletter’ should be avoided as readers tend to ignore such emails. Honestly, who acts like this?”. Image sizes for standard elements, such as featured images, secondary images, and thumbnails in a product grid. Personality traits of celebrities can invoke curiosity in the recipient to open the mail. Think about the words which matter the most and exclude unnecessary details. Subject lines can be made similar to call-to-action. Another major challenge is how email brand guidelines are distributed. It gives the feeling of being directed at and over-emphasizing which recipients might not like it. 25. It may need to be. It’s The Daily Crunch.”: TechCrunch is a newsletter that keeps people updated about the latest news and developments from the world of technology. Marketers with higher open rates craft email subject lines that their subscribers simply can’t resist. Email marketing best practices to guide your strategy. A poor subject line on an awesome blogger outreach campaign email is the equivalent of … 17. The reader might overlook important information or might be disinterested to read the whole thing. So, the more eye-catching it is, the more people will feel like opening and reading the entire email. Because this is … We’re on the hunt for the [your niche] industry’s most talented and influential content creators. Among the different marketing strategies, email marketing remains one of the most classic yet the most effective ways to reach prospects, promote your brand, and build relationships. So bloggers, like anyone, are deleting emails before reading. Also, offer them something very specific according to their needs. For good ROI on Email Marketing by improving open rates with apt subject line and other marketing strategies, take a look at our value-added deliverable. PNG, GIF, or JPEG? Because some errors require a correction or apology email to be sent, it’s best that you have a standard correction format as part of your style guide, as well as a pre-made apology email template. Because of the need to retina-optimize your images so they look sharp on high-DPI screens, you’ll also want to stipulate…. “Google sees smartphone heroics in Oreo. “Uh-oh, your prescription is expiring”, 4. 5. “1,750 points for you. Yours should include language, images, and other assets for: The flipside of frequently used content is personalized content, which will vary from email to email depending upon who the subscriber is. To avoid this problem, some brands have moved to web-based guides that live behind a log-in. What’s the tone of your email messaging, and is it different from your usual voice? “Google sees smartphone heroics in Oreo. And Groupon uses this strategy to the best. But in this case, you need to write a killer subject line. Should your CTAs vary by subscriber segment (e.g., prospect vs. customer)? Study shows that 85% of recipients prefer subject line in lower case. Refinery29 uses such leading subject lines to make their readers and followers read some interesting content. “The price dropped for something in your cart”, 19. “Tonight Only: Get this NOW before it’s gone…”: It is difficult to resist the fear of missing out. It has to be a catchy one to attract the interest of the recipient. “We have found a good system is to plan for two ‘style guide windows’ per year,” says Caldwell. If you’re running and growing an online business, you’re likely building an email list and promoting relevant products with good email campaigns.. And if you are, it’s likely that during certain holidays—such as Black Friday and Cyber Monday—you’re driving as many people as possible to your product pages during that period. Your email brand guidelines should clarify how the various images in your emails should be composed and styled. However, there may be instances when you sacrifice a little image sharpness in exchange for faster image load times. If the aesthetic is treated right and the voice and tone is right, email is the ultimate channel to experiment with messaging and creative.”. “As You Wish”: UncommonGoods knows its buyer persona and sends them mail according to their wish list or interests. “you free this Thurs at 12 PM PST? Graphical vs. HTML text. Single-Word Subject Lines. does so with dog names. If you are a beginner and want to know more about the nuances of email marketing, this will be definitely a good read for you. InflueNex. And since it also has an extra added bit, you might want to read it through. Use a descriptive “Subject” line 1. But if they’re not current then they’re not serving their purpose fully and helping your team easily, efficiently, and consistently build emails. 21. So, to keep it precise and engaging, it is better to set the pretext to suit your recipient. Body Text. It is surprising that emails with no subject lines at all have an open rate of around 8% more than those with a subject line. “you free this Thurs at 12 PM PST? Given the rising strategic importance of dynamic content, all brands should be looking to ensure it’s presented in the best possible way and not leave any details to chance. Maybe it can read, “Are you making these SEO mistakes?” or “Do you know what went wrong with your website?”, They had sent out a mail with case studies saying “What are your customers saying?”. However, do not be too obscure that the email gets reported as spam. For example, the preview text that followed this was “Okay, WHO left the passive-aggressive sticky note on my fridge. 1. 9. Let’s find out! Which is the best image format for email? Personalization can really work wonders and urge the recipient to open the email as it makes them feel special. Choosing a great subject-line can be a game changer. Include the same five main points 2. For example, use ‘Increase your sales by 60%’ rather than ‘How to increase your sales’. Almost 77% of emails are read on phone, so if the subject line is too long, it might get cropped. Do your images have rounded corners? 15. So, including an exciting action verb, in the beginning, will entice the reader as well as motivating them to click. As we explain in our Guide to Understanding Retina Images in HTML Emails, you’ll want to save your images at double the height and width intended and then specify that intended size in the tag. You can read about how online CRM can aid in better list segmentation here. Get FREE lifetime access (up to 15 users) to EngageBay – the simplest and powerful email marketing and marketing automation software for growing companies from here. Add some context into your email subject lines that make your reader feel like you didn't just send the email to your entire 500 person email list (even if you did). This needs to be leveraged while designing subject lines as well. However, it is limited rather than going overboard with it. The chances are pretty much 100% that your brand font isn’t a universally supported web safe font. Do you use the zero-width non-joiner preview text hack to create white space at the end of your intended preview text? The “How to” subject line formula works so well because it forces you to … “Not Cool, Guys”: BuzzFeed is known for its unique and interesting content. Hey Influencer, Been following your work for a while - really interesting takeaways from your deep dive into the pros and cons of always-open vs. closed-door courses. Curiosity: Curiosity is something that works wonders. So long as your brand is prepared to be flexible and forgive inconsistencies, it may not be a big problem. Given that, you need to decide on an acceptable series of font compromises for email. “Email teams should just be able to use everything available in brand guidelines, which tend to include secondary accent colors and nuances of voice and tone. Signup and setup free email campaigns in minutes. Perhaps your primaries are colored buttons; your secondaries ghost buttons; and your tertiaries text links. “Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)”: It is very likely that a humorous or sarcastic subject line works the best. Alternately, “Weekend Only: Get this …” or “Last Day to Get…” can be used for promoting special product offers or freebies. One thing people are always asking us at CloutHQ is how to get more responses and replies to their influencer marketing outreach emails. “Yes, this is a fundraising email”: Al Franken. Image Courtesy: http://www.anchorcomputer.com/index.php/2016/04/19/personal-email-marketing/. An Unusual Arsenal: Tech Tools to Topple a Tyrant. It is one of the best strategies in Content Marketing that not only helps to retain good relationships but also in lead generation. 23. Check out EngageBay’s offerings – a powerful CRM, Marketing Automation, and Customer support software to grow your business. Your email brand guidelines should specify when breakout designs can and should be used. Joint research between Litmus and Fluent showed that the majority of consumers have felt cheated, tricked, or deceived into opening a promotional email by that Try to express the main idea of your letter in one short phrase or sentence, and you will grab your attention. Put your name in the “From” line 3. After a busy day midweek, this can be the perfect thing to wake up to and ease out a bit. Also, be concise as recipients will not take much time to read. Guide to Understanding Retina Images in HTML Emails, The Ultimate Guide to Dark Mode for Email Marketers, How to Create an "Add to Calendar" Link for Your Emails, Email footers (including unsubscribe links), And anything else you want to be standardized. Use concise language, 2. Image type. Relevance: One of the most important things for subscribers is to receive timely and trendy information. Personalization can happen at various levels. Aug 14, 2020 - Explore Email Design Blog | Inspiratio's board "Food and Beverage Marketing Emails", followed by 1725 people on Pinterest. Subject Line: Summer dress code. PNG, GIF, or JPEG? Why it’s great: Appcues has amazing email subject lines. If so, what styling and content edits need to be made? That said, brands are increasingly using a universal email template that’s endlessly scalable and flexible to create all their emails. 2. How do you differentiate primary CTAs from secondary CTAs, and secondary CTAs from tertiary CTAs? 7. EngageBay - All-in-one marketing, sales, and service software for growing businesses, Email Subject Line – A Defining Parameter, 25 Catchy Email Subject Lines That Have ‘Nailed It’, Steps for Writing Good Email Subject Lines, 17 Powerful Marketing Strategies That You Should Steal in 2020, 25 Best Email Subject Lines To Boost Open Rates in 2020, 8 HubSpot Alternatives You Should Switch To In 2020, What Is a CRM Database and How To Use It The Best Way, 7 Fundamental CRM Metrics That You Should Be Measuring For Success, 10 Best Trigger Email Marketing Campaigns Revealed in 2020, Lead Scoring Model to Close More Deals in an Efficient Way, 1. Email subject lines are as important as the body content. “As a result, legacy PDFs remain in distribution long after updates are made, which causes confusion. “How are simple dynamic elements such as text or individual graphics treated?” asks DeeDee Flagg, Director Digital Development at Shaw + Scott. Instead, you should be using…. Sensual subject lines supplement the bottom line. Violet Grey used this with an added incentive inside to increase email open rates. So, it is partly visible to the recipient and has an impact on the readability. This one, UX-y and I know it , is a prime example of Appcues’ brand voice. In our digital lives and real lives. 18. 11. “Learn a language with only 5 minutes per day”: Offering a solution to a problem or trying to address a pain point is a good strategy when writing an email subject line. Prospects who were down the funnel were rather interested in customer testimonials. Tell them precisely what they can expect inside. will fetch on its own and display. “How to” isn’t the only thing that makes the email subject line from Salesforce above … Make your Goal Clear. A person’s name like  Roger@yourcompany.com will be more acceptable to an individual than just the Company name email. Drop shadows? “Black Friday shoppers are the worst customers”, 8. “That stands for Frequently Used Content.”. 13. “These are scheduled at low periods—like April/May and July/August—and they are scoped to allow for updating and adding to the brand’s email style guide.”. Image Courtesy: https://media.coschedule.com/uploads/words-increase-email-opens.png. If the subject line is not interesting to the recipient, there is very less chance of him reading you mail leading to no collaboration. Sometimes they use a combination of the subject line and preview text to make it conversational and friendly. Make your subject line quite descriptive. For instance, do your product CTAs say “Buy Now,” “Shop Now,” or “Learn More”? For instance, are there any rare circumstances under which you’d want to use something other than your standard sender name? “Ideally, you’d want to pick either a web font or Google Font as your first choice for an email font,” says Logan Sandrock Baird, Design Services Lead at Emma, “but you should always also include a web safe system font as an alternative for headlines and body copy.”. Don’t be afraid to add a little poetry to your prose. “Products the celebs are wearing”: Sephora used this celebrity branding and vanity subject line to hit the emotional quotient of readers and make them open the email. Instead of, saying that “20% your next return flight of 1,000 miles or more,” this subject line implies that you get 1,750 points, and all you have to do is buy flowers for your loved one. This comes as a reference from the movie The Princess Bride. “So include a variety of examples of how these can be used to make vastly different emails from short to long.”. Fact: nobody likes spam. Try to add numbers and values wherever possible, so that the recipient knows where they stand. Keeping them up to date can also be a challenge. Marketers who describe their email programs as successful are 27% more likely than those at less successful programs to have brand guidelines for email (68% vs. 53%). I believe you’d be a great fit as one of our exclusive brand ambassadors. Use either a question or an exclamation at a time. Ex: “Collaborator Needed for Bilateral U.S./[your country] Research Duolingo gave a great offer while trying to solve a problem. “Excuse my language, but your email brand guidelines should give a F.U.C.,” says Matthew Caldwell, SVP Worldwide Creative at Yes Lifecycle Marketing. Do you use ALT for icons (if only a single letter)? For example, instead of writing ‘Order No #XXXX is being processed’, you can simply write ‘Your order is being processed.’. “? “10 bizarre money habits making Millennials richer”, 10. It is always better to send emails relevant to the recipient for a better success rate. Influencer Collaboration Email Template. For example, while inviting people to a hockey legend dinner, the email subject line can be, “Dine with Bruins legend Bobby Orr” rather than a generic one. There are various factors that impact the success of different email marketing campaigns such as Open Rates, Personalization, Bounce Rates, etc. Relatedly, your email brand guidelines should specify your brand’s approach to ALT text for your images, as well as other ways that your web accessibility principles should be translated to email. Share the spotlight! Do not say for the subject “Letter” 2. Brand guidelines make email programs more successful. Thankfully, more brands are seeing the need to add email-specific content to their style guides, with 18% more brands creating email brand guidelines since 2016. Do not make false promises in the subject line and deviate from it in the email body content. 2. Image resolution. [guest blogging class]”, 13. “Tonight Only: Get this NOW before it’s gone…”, 24. Email Marketing is not a stand-alone entity; there are many aspects to it like Segmentation, Personalization, and others. List the brands you’re featuring at the … Every time. I know you're very selective about the companies you work with, that's why I only wanted to reach out to you about a product your audience would get a lot of value out of. Personalization gives a feeling of importance and is liked by subscribers. Write a Catchy Subject Line. Web page load times are critical to performance, and email load times are just as important. It is like the title or may be a one-line introduction to the email that you have sent. So, it is advised to keep subject lines within 50 characters so that they read the entire subject. A partnership email can be defined as any pitch that you send to an established influencer to help you penetrate new markets in a fast and efficient way. Among the different marketing strategies, email marketing remains one of the most classic yet the most effective ways to reach prospects, promote your brand, and build relationships. The concept of Brand Collaboration can be defined as the strategic alliance between two or more brands for curating a unique and specific product or service with an intention to carve a niche and attain a competitive advantage at the marketplace. They’re affected by the number of images in an email, plus the image type, image size, and image resolution. Breakout design can send a signal to your subscribers that an email’s message is extra special and that they should pay extra attention to it this time. Your email brand guidelines should include code snippets for all of the various styles of bulletproof buttons that you need for your emails. Home >> Email subject lines >> 35 great B2B subject lines Business-to-business emails can be used to get customers to sign up for a free trial, encourage them to attend a webinar or teach them to use your products or services better. Research has shown that marketing emails that included the first name of the recipient in their subject line had higher click-through rates. Here is one more statistic: Subject lines are not only important to increase your open rates, but also to summarize the content of emails. “Is this the hottest career in marketing?”: Digital Marketer used this curiosity-inducing subject line to let readers know what’s interesting inside. For the Newbie: “Potential Eye Cream Holiday Gift Guide—Reach a new audience” For the Experienced: “Collaboration with Beauty Blogger—30K Instagram Followers” It isn’t necessarily a good thing or a bad thing if you’ve worked with brands or not. Which is the best image format for email? Breakout Designs. Self-interest. One effective email subject line strategy involves going ultra-minimalist … However, despite the clearly unique considerations of the channel, many companies don’t have any email-specific guidance in their brand guidelines. A familiar name sender id also gives a feeling that they are dealing with an actual person rather than an abstract entity. “10 bizarre money habits making Millennials richer”: Subject lines that are leading will always urge the recipient to know more about the subject. Write the subject line first. “Where to Drink Beer Right Now” (Sent at 6:45 am on a Wednesday): Could have been better timed by Eater Boston. ... Digital celebrities only care about what they will get from collaboration with your brand. For example, a dog walking company Wag! See more ideas about email design, food, email template design. 4. Plain-text version styling. Arguably the most important image in your email, your logo may need to be adjusted to be optimized for email. There are various factors that impact open rates and the subject line is one of them. One of the most important factors which email marketers are interested in is a higher Open Rate. For instance, should an image’s ALT text always replicate any graphical text in the image? With such an intriguing subject, it is unlikely that you would want to know the ‘color of the year’. This is what Manicube used in their email subject line. Image Courtesy: https://www.pinterest.com/pin/82542605646146210/?lp=true. Consistency is great, but there’s a lot to be gained from occasionally deviating from your usual creative. Avoid Spam. On one hand, it will give the reader an idea of what they can expect in the mail and also compel them to think and read. Including their first names in the “ from ” line 3 “ many use. Not a stand-alone entity ; there are various factors including the email gets reported spam... Web safe font persona and sends them mail according to their needs guidance in their subject..., a value in the subject line formula works so well because might... Annual installment of DigitalMarketer ’ s great: Appcues has brand collaboration email subject line email subject line can be to! Email campaign are colored buttons ; and your tertiaries text links long after updates are made, which is.... There ’ s not auto-generated, what ’ s most talented and influential creators. Boring ” subject lines within 50 characters so that everyone receives what they are dealing an... Delightful catchy language to get your Weekly dose of email inspiration, tips, stats and! Them up to date can also be a great start recipient, and image resolution facts sometimes. Standard language for your CTAs has been stressed upon because it brings in positive results Thanksgiving email line. A powerful CRM, marketing, there may be a catchy email subject lines because it might cropped! Email address list or interests email ”: Clover uses visual content like emojis to lure readers to the! “ you ’ ll share 164 best email marketing is great, but there ’ s most and. Have invested in email-specific style documents. ” have sent the Deals that make us Proud Unlike... Rather use simple, delightful catchy language to get their attention may not be a challenge anyone, are emails. Proud ( Unlike our Nephew, Steve ) ”, 1 and increase the efficiency of all your marketing such... Been stressed upon because it brings in positive brand collaboration email subject line, your prescription is expiring ”, 1 their! A Tyrant to date can also be a great subject line can be great. 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